Briefs – HEDI VARY | European Menswear

HEDI VARY is an independent European menswear label founded by a master tailor and built on precision in cut, material integrity and controlled production.

The brand approaches design through construction rather than trend. Historical pattern references are reinterpreted into clear, contemporary silhouettes — structured, close to the body and defined by proportion.

Material origin defines every collection.

Industrial deadstock fabrics are sourced within the European Union before disposal and reconstructed into limited pieces. Selected styles are produced from recycled polyester and printed with low-impact dyes. The majority of materials are manufactured within the EU — with a clear commitment to sourcing entirely within Europe wherever possible.

HEDI VARY deliberately collaborates with small and medium-sized European suppliers, maintaining short supply chains, transparent standards and consistent quality control. Production remains within Europe by choice.

Availability is determined by material. Once a fabric is exhausted, the design is not reproduced.

No mass inventory.

No excess stock.

Independent construction.

Limited by origin.

Built in Europe.

Our approach to materials and sourcing is based on careful fabric selection, collaboration with specialised partners within the European Union and limited production runs.

The focus lies on material quality, durability and responsible sourcing throughout the entire process.

European sourcing

All materials and production partners are located within the European Union.

Working with specialised suppliers within the EU allows us to maintain close relationships with the people involved in the manufacturing process and provides greater transparency throughout the supply chain.

Shorter distances between material sourcing, production and distribution also help reduce unnecessary transport.

Deadstock fabrics

Whenever possible we work with deadstock fabrics.

Deadstock refers to high-quality materials that remain unused from previous productions or discontinued collections. Instead of producing new fabrics unnecessarily, these existing materials are integrated into new products.

Using deadstock fabrics allows valuable textile resources to remain in circulation while giving carefully selected materials a second life.

Because deadstock materials are often available only in limited quantities, some products may also be produced in limited runs.

Responsible materials and printing

For selected products we collaborate with partners who produce recycled fabrics or incorporate recycled fibres into their materials.

Certain fabrics used in our products, such as cotton jersey, are OEKO-TEX® certified, ensuring that they meet recognised standards for textile safety.

Print designs are developed in-house and produced with specialised partners within the European Union.

Printing is carried out using environmentally responsible dyes and printing processes.

Limited production

Collections are manufactured in small production runs.

This approach allows us to focus on carefully selected materials and well-made products designed for long-term use.

Circular Fabric Standard

Part of our material sourcing follows the principles of the Circular Fabric Standard (CFS).

CFS promotes circular material systems within the textile industry by encouraging the reuse of existing textile resources and reducing the need for newly produced fabrics.

By integrating these principles into our sourcing strategy, we aim to support more responsible material cycles while maintaining high standards for fabric quality and performance.

Size & Fit

Which sizes does HEDI VARY offer?

All garments are available in sizes S–XL. A detailed size chart is provided on each product page and in the Size Guide.

How do I determine my correct size?

Please refer to the Size Guide for exact measurements.

What if I am between two sizes?

If you are between sizes, your choice depends on the desired fit. For a more defined, closer silhouette, choose the smaller size. For slightly more ease and comfort, choose the larger size.

How do the garments fit?

HEDI VARY pieces are constructed with a precise, body-aware cut developed through tailoring principles. The fit is close to the form while maintaining comfort and structural balance.

How are the swimwear and underwear pieces cut?

The silhouette is subtly defined through construction — without padding or artificial shaping. Form follows cut.

Materials & Care

Which materials are used?

We work with OEKO-TEX® certified cotton, recycled polyester and selected EU-sourced deadstock fabrics. Material details are always specified on the individual product page.

Are all products OEKO-TEX® certified?

All cotton styles are certified according to OEKO-TEX® Standard 100. Certification details for other materials are listed where applicable.

How should I care for my garment?

Please follow the care instructions on the garment label and product page.

How can I extend the lifespan of my product?

Gentle washing cycles and avoiding tumble drying will help preserve fabric quality and colour while reducing environmental impact.

Orders & Shipping

Which payment methods are available?

Payments are processed via Shopify Payments (including credit card, Apple Pay and Google Pay).

Where do you ship?

HEDI VARY currently ships exclusively within the European Union.

What are the shipping costs?

Shipping costs are calculated and displayed transparently at checkout. Free shipping applies to orders above €250.

How long does shipping take?

Delivery times vary depending on destination within the EU. If a piece is produced upon demand (e.g. atelier pieces or limited constructions), delivery may require additional time. In such cases, you will be informed by email.

Can I modify or cancel my order?

Changes or cancellations are possible prior to shipment. Once dispatched, the standard return policy applies.

Returns & Exchanges

How do returns work?

Returns are possible within 14 days of delivery. Items must be unworn, in original packaging, with intact hangtags and unopened protective seals. Please refer to the 'Right of Withdrawal' section for full details.

Can underwear and swimwear be returned?

For hygiene reasons, returns are only accepted if the protective seal remains intact and the item is unworn.

Who covers return shipping costs?

Return shipping costs are borne by the customer unless the item is defective.

What if my order arrives damaged or incorrect?

Please contact us with your order number and photos of the issue. We will arrange replacement or refund promptly.

How long does a refund take?

Refunds are processed within 14 days after receipt and inspection of the returned item.

Products & Availability

What does 'Limited Edition' mean?

Limited pieces are produced in strictly controlled quantities, defined by material availability.

Will limited styles be restocked?

No. Once a material is exhausted, the design is not reproduced.

Are all pieces permanently available?

No. Availability depends on material origin and production model. Some styles are produced in limited quantities, others are made upon demand in controlled batches.

How can I stay informed about new releases?

New drops are announced via newsletter and Instagram.

General

How can I contact customer service?

Please use the contact form on our website.

Do you offer gift cards?

Yes, digital gift cards are available in the shop.

Is there a brand ambassador program?

The ambassador program will be introduced soon. Updates will be shared via website and newsletter.

If you would like to return an item or report a defect, please register your request through our Return Management System.

Once your request has been submitted, you will receive further instructions regarding the return process.

Return conditions

Returns must be requested within 14 days after delivery.

Items must be returned in their original condition, unworn and unwashed, including the original packaging and hangtag.

For hygiene reasons, the right of withdrawal does not apply to products whose seal has been removed after delivery.

Our products are considered sealed by:

the closed original packaging (pergamin bag with first seal)
the attached original hangtag

If the seal is opened, removed or damaged, the right of withdrawal expires.

Return shipping costs

Return shipping costs are borne by the customer.
If an item is defective or incorrect, the return will of course be handled accordingly.

Complaints

If you received a defective or incorrect item, please submit a complaint through the Return Management System. Additional information or photos may be requested to process your request.

Refunds

After the returned item has been received and inspected, the refund will be issued using the same payment method used for the original purchase. Refunds are processed within 14 days.

Start a return

To start a return or submit a complaint, please log in to

MY ACCOUNT

and access the return management section within your account.

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Catalogue

Orion - Marble

Orion - Sand

Orion - Ruby

Orion - Obsidian

Adonis - Marble

Adonis - Sand

Adonis - Ruby

Adonis - Obsidian

Adonis - Alabaster

Adonis - Labradorite